The Re-Seasoning Coalition – A non-profit organization dedicated to increasing the representation and propelling the advancement of Black Canadians across all levels of the foodservice industry through research, programming, and community engagement.

About

The Re-Seasoning Coalition (TRSC) is a non-profit organization dedicated to increasing the representation and propelling the advancement of Black Canadians across all levels of the foodservice industry through research, programming, and community engagement.

The Re-Seasoning Coalition participants — including independent operators, chain restaurants, suppliers, and businesses in between — will receive tailored support in reconstructing their organizations to become the best in-class companies of the future.

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Mission

The mission of The Re-Seasoning Coalition is to increase the representation and propel the advancement of Black Canadians at all levels of the foodservice industry through research, programing, and community engagement. We aim to continually ‘re-season’ the industry to ensure that everyone has an opportunity to reach their full potential.

We value:
Community – We work to build a sense of support and belonging and will seize opportunities to amplify and address the lived experiences of those in the industry.

Equity – We advocate for and develop programs and opportunities that are grounded in fairness and continuous learning.

Innovation – We aim to be at the forefront of equity and anti-racism solutions by designing with a people-first and future- forward approach.

Expertise – We lead with goals, strategies,
and initiatives informed by expert opinions, validated research, and personal perspectives.

Co-Founders

Elle Asiedu

Elle Asiedu has 12 years of entrepreneurial experience in the foodservice sector that she applies to building the brand vision, setting the strategy, designing strategic partnerships, and executing the day-to-day operations that ensure TRSC is effective, supported, and financially sustainable.

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Philman George

Philman George has over 25 years of experience in the foodservice & hospitality industries and is the corporate chef for Kraft Heinz’ AwayFromHome brand in Canada. He is responsible for helping to execute industry partnerships and initiatives that create opportunities for racialized individuals to thrive in the food & beverage industry.

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Board of Directors

Roberto Sarjoo

President Smooth Tech

Sarah Rajmoolie

Vice President, Performance & Rewards High Liner Foods

Kema Joseph

Principal Sainte Aude Consulting

Timeline

2020

Founded with the support of High Liner Foods and Restaurants Canada.

2021

Conducted the first national, race-based research study exploring the experiences of Black and non-Black consumers, employees, operators in collaboration with Technomic.

2022

Began hosting research & insights presentations to corporate foodservice brands, highlighting opportunities for improved employee and guest engagement from the Black community.

2023

Debuted TRSC at the RC Show with a Black Entrepreneurship panel and a research & insights presentation highlighting study findings, actioning their mandate to increase Black representation across all levels of the foodservice industry.

2024

Launched the inaugural Black Experience Pavilion at the RC Show, a dedicated exhibit showcasing innovative products and services from the Black community. The Pavilion also features TRSC’s Black Talent Networking Session, actioning their mandate to increase Black representation across all levels of the foodservice industry. The Pavilion wins the Best New Exhibitor Booth award.

2024

Received first federal grant to develop a solutions-based e-learning program for the foodservice industry.

2025

Awarded second federal grant to design and publish a follow-up study on the Black experience in foodservice.

2025

Launched the second edition of the Black Experience Pavilion at the RC Show, with an expanded footprint.

Supporting Experts and Contributors

The Coalition was a village of passion and purpose-fueled leaders before it was a registered non-profit. We are so grateful to our ecosystem of experts and contributors who have helped and are helping to raise this brand into an organization we can all be proud of.

Thank you!